The SM Mall of Asia (MOA), located in Pasay City, Metro Manila, is one of the largest and most iconic malls in the Philippines and Southeast Asia. Opened in 2006 by SM Prime Holdings, this massive complex is more than just a shopping center — it’s a lifestyle and entertainment hub that caters to locals, tourists, families, business travelers, and event-goers. With over 600,000 square meters of retail space, a seaside setting, and countless attractions, MOA redefines the traditional mall experience by blending shopping, dining, leisure, and culture into one spectacular destination.
The SM Mall of Asia (MOA), located in Pasay City, Metro Manila, is one of the largest and most iconic malls in the Philippines and Southeast Asia. Opened in 2006 by SM Prime Holdings, this massive complex is more than just a shopping center — it’s a lifestyle and entertainment hub that caters to locals, tourists, families, business travelers, and event-goers. With over 600,000 square meters of retail space, a seaside setting, and countless attractions, MOA redefines the traditional mall experience by blending shopping, dining, leisure, and culture into one spectacular destination.
Key Features
SM Mall of Asia is not your average shopping mall — it's a city within a city, with a vast array of offerings:
- Retail Paradise: Home to hundreds of international and local brands, from fashion giants like Uniqlo, H&M, and Zara, to tech stores like Samsung and Apple resellers.
- Dining Variety: Food courts, casual eateries, and fine dining establishments abound, featuring Filipino specialties, Asian fusion, and Western cuisines. MOA also boasts a seaside strip with sunset dining views along SM by the Bay.
- Entertainment Attractions:
- MOA Arena – a world-class indoor stadium that hosts concerts, sports events, and global entertainment acts.
- SMX Convention Center – a premier venue for expos, conferences, and trade shows.
- IMAX Theater – one of the biggest in Southeast Asia, perfect for movie lovers.
- Science Discovery Center – an interactive science museum ideal for kids and curious adults.
- MOA Eye – a 55-meter-high Ferris wheel offering panoramic views of Manila Bay.
- Family-Friendly Features: Ice-skating rink, amusement centers, and seasonal outdoor events.
- Events and Exhibits: Regular art installations, fireworks shows, and cultural showcases make every visit dynamic.
Location and Accessibility
SM Mall of Asia is situated at Seaside Blvd, Pasay, Metro Manila, near Manila Bay, with geographic coordinates 14.535286° N, 120.981949° E.
Getting there:
- From Ninoy Aquino International Airport (NAIA): ~15 minutes by car or taxi (depending on traffic).
- By Public Transport: Jeepneys, buses, and the EDSA Carousel serve the area. Several UV Express terminals also operate nearby.
- Ride-hailing apps like Grab are widely used and convenient for travelers.
Best Time to Visit
MOA is open year-round, but the best time to go is during:
- Late afternoon to evening for sunset views by the bay and cooler weather.
- Holiday seasons (November–January) when the mall features themed decorations, extended hours, and grand fireworks displays.
- Weekdays are generally less crowded than weekends.
Visitor Experience
Expect to spend several hours — if not a full day — exploring SM MOA. It’s ideal for both planned itineraries and spontaneous strolls. The layout is walkable but vast, so wear comfortable footwear. You’ll find multilingual staff and accessible restrooms, nursing stations, and information kiosks throughout the complex.
Practical Information
- Opening Hours: Typically 10:00 AM – 10:00 PM, though some sections (like SM by the Bay) stay open later.
- Entrance Fee: Free to enter; attractions and cinemas have individual pricing.
- Nearby Dining & Shopping: In addition to on-site restaurants, you’ll find nearby hotels (Conrad Manila, Microtel MOA), supermarkets, and souvenir shops.
- ATMs & Currency Exchange: Widely available within the complex.
Visitor Tips
- Plan Ahead: Check the MOA website or social media for schedules of fireworks, exhibits, or concerts.
- Avoid Peak Hours: Arrive early or after lunch to beat the crowd, especially on weekends.
- Sun Protection: Bring sunglasses or a hat if you plan to walk around the seaside area during the day.
- Stay Charged: Power banks come in handy; though charging stations are available, lines can be long.
- Keep Valuables Secure: MOA is generally safe, but standard precautions apply.
Whether you're looking to indulge in retail therapy, experience world-class entertainment, or just enjoy a relaxing walk by the bay, SM Mall of Asia offers a complete, unforgettable Manila experience.
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